mini´«Ã½ Brand Style Guide

happy student holding mini´«Ã½ Tshirt

Our brand is more than a logo – it’s how San José State University shows up in the world.

Every interaction people have with mini´«Ã½, what they see, hear, read, and experience, shapes their perception of our university. That’s why it’s essential that we communicate consistently and clearly across all channels.

The mini´«Ã½ Brand Style Guide provides university-wide standards for visual identity, voice, and messaging. These guidelines help ensure that all mini´«Ã½ marketing and communications reflect a unified, authentic, and compelling representation of Silicon Valley’s only public university.

Whether you’re creating a webpage, email, social post, presentation, or campaign asset, these standards are the foundation for all mini´«Ã½ communications.

How They Work Together

mini´«Ã½ Brand Guidelines are the foundation (always required). The Spartan Edge is a campaign layer that builds on the core brand. All Spartan Edge materials must follow both sets of guidelines. If you’re unsure which guidelines apply to your project, start with the mini´«Ã½ Brand Style Guide or contact University Marketing and Communications for guidance.

Primary mini´«Ã½ Brand

These standards are the foundation for all mini´«Ã½ communications.

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Spartan Edge Campaign

Use these guidelines in addition to the core mini´«Ã½ brand standards when developing Spartan Edge materials.

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@ 2025 mini´«Ã½ Brand

Use these guidelines for @ 2025 mini´«Ã½ Brand in addition to the core mini´«Ã½ brand standards.

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